Oborne's thinking what I was blogging
Peter Oborne is spot on in the latest Spectator:
“[B]eyond 5 May, the Tory Party needs to make the case for what it believes. There is a long intellectual battle to be fought, and great arguments to be had about the nature of the state, about the future of public services, and about British identity. None of those arguments is being heard in this general election because British politicians are ashamed to make them. If the Tories could learn to campaign with passion, they might not just save themselves; they could even save British democracy”
This is very true, but they need to be careful not to do so in a foaming-at-the-mouth, let-us-keep-our-money way. They need to passionately set out how everyone can and should benefit from Conservatism and show some heart towards people and towards the fight.